P&G #BeThatFan Head & Shoulders
P&G reached out to see if we were up for a challenge, recently they had seen a video on Honda showing off a new technology, where the video would switch between to different drivers by pushing a button on your keyboard.
Challenge accepted, we knew we were going to have to have the perfect transitions between a "Fan" and a "Man" going to the famous soccer sporting event or to local bar with friends. The video showed how the fan gets ready while at the same time could hold down the "B" key and see the same man getting ready for a night out on the town with friends.
The campaign resulted very high engagment with users switching through the video multiples times to see how both people's stories were told. As well as a solid increase in path to purchase intent.
Client: P&G – #BeThatFan
Role: Creative strategy, direction and execution
Award: 2017 Local Silver